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Work
Experience
Experience
Empathy
in design thinking
in design thinking
I work with Brands to bring ideas to life, in the form of product by giving it visual identity which is user friendly, interactive and engaging. I am driven by my passion to solve in the simple and delightful manner, grounded by years of experience to be able to acknowledge that one type does not fit all (so I use a combination of design style and methods to approach the problem solving) and proud to have worked with leading brands across the world.
Making it simple for users to interact and engage with a brand in the digital complex world, where innovation is at an all time high. Given my background in psychology, seamless user experience comes first to me and accordingly I apply the design principles to achieve the desired outcome.
Helping brands reach its targeted audience as part of their digital portfolio. From designing and delivering logos, typography, content layout, styling, storytelling to marketing, social media and event creatives, I have been able to solidify my graphic design portfolio over a decade now.
Infusing brands with emotions and helping them create a beautiful and engaging storyline for their brand and products. I worked with brands on concept photoshoots, video directions for various product types and successfully designed and managed corporate events for private and government organisations.
The process
Discuss
Idea
Design
Develop
Test
Launch
My current
& Xs
& Xs
Work History
Art Madness
Thot
PMG Asia
Critique
Bates 141
Adinc
Art Madness
Partner | Creative Director
Set 2013 – Present
Soon after tip toeing the corporate world, the entrepreneur in me wanted to make an impact in the design community. Following my passion, I founded Art Madness along with two other Partners in the year 2013. I wanted to help start-ups and enterprises build creative and impactful solutions to solve for real people problems. I have worked with leading brands, featured in fortune 500 and fellow entrepreneurs with their start up companies, delivering end-to-end product design, brand strategy and identity, event collaterals and digital marketing creatives. I am a strong believer in customer first strategy.
While doing my bit in contributing towards the social good, I partnered with KAW, a non-profit organisation based in India, helping dogs find home. I support event creatives and social media creatives for KAW.
Thot
Senior Graphic Designer
Oct 2012 – Aug 2013
At Thot Media, I designed concept-based creatives for multiple clients in my role as Senior Graphic Designer. Worked with the members of SLT to understand requirements and propose solutions strategy keeping the client target audience and budget in perspective. Worked on brand and identity management, print media, event creatives and conceptualisation, 3D stage visualisation for leading brands in industries such as automotive, food and beverages, media and entertainment, healthcare, hospitality manufacturing, banking and financial services, home appliances, internet including conglomerates.
PMG Asia
Asst. Creative Manager
April 2011 – Sep 2012
I worked as an Assistant Creative Manager at PMG Asia and supported the sales and marketing teams with RFPs and RFIs, effectively facilitating the sales process. Worked on creating mock-ups, wireframes, 3D event staging blueprints for companies in technology, recruitment consulting, job search portals, real estates, home security to help visualise the final product and be able to proactively identify the improvement areas.
Critique
Senior Visualiser
Feb 2010 – Mar 2011
I worked as a Senior Visualiser at Critique communication and was responsible for organising and leading ad campaigns including defining creatives for any marketing or sales event. Worked on theme based digital marketing creatives and also, got hands on experience working on various interactions and visual design tools. Delivered projects for Indian government organisations in utility and power, railways, education, agriculture, infrastructure, tourism, state and national government departments, rural and mining, food fertilisers, financial services, housing and urban development.
Bates 141
Jr. Visualiser
June 2009 – Nov 2009
At Bates, I joined as a Jr. Visualiser and was responsible for creating theme based digital marketing creatives to facilitate business development. Worked with clients across leading industries such as food and beverages, fashion, media and entertainment.
Adinc
Intern
Dec 2008 – April 2009
This was my door to corporate world as I joined Adinc, a leading advertising firm in Oman, UAE. I joined Adinc as an Intern and contributed to URBANE monthly magazine. Also, designed and conducted surveys for Super Brands in Oman and briefed Senior Leadership on the survey findings.
Education
M.Sc Psychology - Annamalai University
B.Sc Psychology - Annamalai University
Diploma in Fine Arts - Delhi Collage of Arts
Diploma in Visuals - Anitoons
B.Sc Psychology - Annamalai University
Diploma in Fine Arts - Delhi Collage of Arts
Diploma in Visuals - Anitoons
My Wands
My magic wands are Adobe Creative suite | Figma | Sketch | Principal | Microsoft Office ..
As the design trends are always evolving and so are the tools. Being a curious individual I keep exploring and working with new tools.
As the design trends are always evolving and so are the tools. Being a curious individual I keep exploring and working with new tools.
Proud to work with
